Reels is Meta’s fastest-growing content format, and as it seeks to fend off ever-growing competition from TikTok, the company has today announced a range of new Reels updates, including longer clips, new interactive stickers, audio editing options and more.
Longer clips is probably the biggest update – from today, users will be able to create Reels clips of up to 90 seconds, up from the previous 60-second limit.
Meta’s been testing 90-second Reels with selected users over the last few months, and now, it’s giving everyone a little more time to create their Reels content.