Category: Mobile Commerce

January 8, 2024

As we move towards the cookie-less future, which will force marketers to find new ways to track ad performance and response, TikTok’s looking to provide more assistance, via approved marketing partners in more specific areas, who’ll be able to share […]

January 3, 2024

X’s focus in 2024 will be on SMBs, with the platform looking to sign-up many more smaller ad partners in order to offset its losses from the bigger players, whom owner Elon Musk told to “go f***” themselves over concerns […]

January 2, 2024

If you’ve logged on to Facebook recently, you may have been prompted with this pop-up: It’s not entirely new, as Meta has been rolling out this option to selected regions over the past few months. But Meta has now confirmed […]

December 21, 2023

Move over TikTok, there’s an old player in town: Emplifi’s research suggests there’s still some life in Meta’s Instagram platform for advertisers. Capitalizing on that promise, however, will require some shift in advertiser behavior. Instagram’s Reels, which are designed to […]

December 20, 2023

If you’re looking for a solid video editing tool, with a focus on creating short clips, then CapCut may well be a good option, and it continues to add new features to enhance its offering. This week. CapCut has updated […]

December 19, 2023

If you’ve tapped over the “Media” tab on any X user’s profile of late, you may have noticed a change in the way the content is displayed in-stream. Over the last few weeks, X has been rolling out its new […]

December 18, 2023

TikTok’s rolling out a new update of the app’s UI and presentation on larger screens, with tablets and foldable devices now set to get their own version of the TikTok experience. As you can see in these images, the app […]

December 15, 2023

Given the relative popularity of Notes among younger users, it makes sense that Instagram is trying to capitalize on the option as much as it possibly can. This week, Instagram added 2-second looping videos to Notes, providing another engagement option […]

December 13, 2023

Instagram’s adding some new elements to its inbox Notes feature, with video notes, as well as new engagement options, designed to help drive more spontaneous interaction in the app. First off, there’s video Notes. Now, when creating a Notes in […]

December 11, 2023

Suppose you have any plans for uploading your very first YouTube video or just want to add a more personal touch to your existing content and channel. In that case, you need to know how to make YouTube videos stand […]

December 11, 2023

Twitch is rolling out its annual Twitch Recap end-of-year highlights reel, a feature akin to the popular Spotify Wrapped, as it seeks to celebrate its community and foster stronger connections with viewers. New to this year, the platform has introduced […]

December 8, 2023

Good news with EU social media fans, with Threads looking set for a December 14th launch in the region, just in time to capitalize on holiday engagement. As reported by The Verge, EU Instagram users can now access a countdown […]

December 7, 2023

X is making a push to win over advertisers in the holiday season, by promoting its opportunities in “Q5”, which covers the post-Christmas to mid-January period. As explained by X: “During [Q5], we see reduced CPMs and cost-per-conversion as consumers […]

December 1, 2023

While social media is not playing a dominant role in online shopping in Western markets (yet), a new study shows that it has caught on in the UAE. Let’s explore. Social media usage According to the RetailX Middle East Ecommerce […]

November 27, 2023

While TikTok’s growth is unprecedented, and its ad business is growing in-step, where TikTok’s still struggling to establish firm footing is in creator monetization, and ensuring that its top stars are able to maximize their popularity through direct income from […]

November 21, 2023

Our phones are filled with mobile apps that help us do anything from ordering lunch to managing finances or tracking our heart rate. Apps provide convenience and generate engagement that other channels can’t deliver − and with 485,000 mobile apps […]

November 20, 2023

The mobile app media landscape felt the repercussions of the economic downturn in 2023, with nearly all major media sources witnessing declines. In the third quarter of 2023, app install ad spend budgets were slashed by 20% when compared to […]

November 17, 2023

TikTok’s usage rate has flattened among Gen Z users still in their teens, but it is still ahead of its rivals, according to data from Forrester’s 2023 Youth Survey. However, nearly a third of teens now use Reels at least […]

November 15, 2023

Pottery Barn’s new app stands alongside its Pottery Barn Kids and Pottery Barn Teen apps currently on iOS, which it unveiled in January. The two apps offer similar services, including creating registries, viewing items in virtual rooms and paying for […]

November 14, 2023

YouTube is the latest platform to implement labels on AI-generated content, with the video leader looking to get ahead of the expected generative AI wave with new tagging requirements for creators. As explained by YouTube: “Over the coming months, we’ll […]