A shakeup is happening in the ad technology industry, sparked by, or at least accelerated by, Facebook’s recent move to cordon off access to its coveted device level ID information.
Tune, a leading third-party measurement company, has just acquired Artisan Mobile, a Philadelphia company that helps marketers engage app users through notifications and in-app messages, VentureBeat has learned. Details of the transaction are unknown.
Artisan is a fairly full-featured mobile marketing automation company. The three-year-old company’s features include cohort analysis, A/B and multivariate testing, push notifications, and in-app messaging, as well as geo-targeting and optimal-time messaging.
