In today’s frenzied internet marketplace, small retailers can go it alone online and fight to be noticed by web users or can join up with the Amazons of the world and give up control over customer experience. But this summer a fresh online play, Jet, is offering another way to sell goods online.
“I want to open the economics of the shopping club to small businesses,” says Marc Lore, founder of Hoboken, N.J.-based Jet.
