The ubiquity of virtual assistants like Siri, Cortana and Alexa, together with improvements in technology, has led to an uptick in voice search queries.
For businesses that rely on local search traffic, this has important ramifications for their strategy.
So how can businesses ensure they aren’t left behind when it comes to local search?
OK, Google…what’s going on with voice search?
Voice search is a growing trend that has been pinging the radars of savvy search marketers for the last few years.