Snapchat is the first social platform to jump aboard the generative AI bandwagon, with the launch of a new chatbot element for Snapchat+ subscribers called ‘My AI’, which will integrate ChatGPT into the platform, and provide AI-generated responses to queries.
As you can see in this example, Snap’s new, purple-skinned My AI character will be available for Snap+ subscribers to pose questions to, and will share answers customized for Snapchat.