The signs of fundamental change are all around us.
Digital assistants reside within our living rooms, we consume Internet-based services everywhere, and we are creating data every second of the day.
A sense pervades of being constantly connected through devices that communicate with each other. The experience of using the Internet is therefore markedly different to what it was 10 years ago.
What we donâ€™t quite have is a universally accepted label for this era of digital development.