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The 2018 guide to rich results in search

Over the past few years, Google’s SERPs have become progressively more enhanced and detailed.

Users require as much information as possible before deciding which result to place their trust in and click through to. It’s therefore no surprise then that rich results have become increasingly prominent.

Rich results are essentially a way of highlighting your website’s content in the SERPs.

They are the search results which have a little extra panache, in which Google displays more information about the result rather than just the traditional title, URL and meta description. This could include a star review, specific product information or even recipe details.