Over the past few years, Googleâ€™s SERPs have become progressively more enhanced and detailed.
Users require as much information as possible before deciding which result to place their trust in and click through to. Itâ€™s therefore no surprise then that rich results have become increasingly prominent.
Rich results are essentially a way of highlighting your websiteâ€™s content in the SERPs.
They are the search results which have a little extra panache, in which Google displays more information about the result rather than just the traditional title, URL and meta description. This could include a star review, specific product information or even recipe details.