In the digital marketing sector we frequently talk about content and technical SEO as two distinct sections of marketing we can do on-site.
But that’s not entirely true. The two elements work hand-in-hand on a website to support its organic successes.
I think primarily the reason is that two separate skill sets are required to deliver the work. For a brand hiring an ‘SEO’ it’s rare they’ll be able to find one person who is equally strong in both content and technical work, so instead they must prioritize which one is the most important to them.