When it comes to Millennials, brands have a trust problem. They are the largest generation of consumers, but they’re also the least engaged with brands.
Tech-savvy Millennials aren’t fooled by stock image advertisements or product posts on brands’ Facebook Pages. In fact, only 1% of Millennials say a compelling ad would make them trust a brand more.
To reach this diverse group of digital natives, brands need to tap into the content they instinctively trust and engage with: user-generated content (UGC).
