6 key metrics to measure your social media impact and social media ROI
Social media is one of those tricky topics that marketing departments know is effective for business growth, but getting this across to other departments – and specifically the C-Suite – can be difficult. Measuring vanity metrics and talking about “social shares” is not something the senior team has any interest in; you have to show the business impact and value your social activity is having.
52% surveyed in the recent Smart Insights and Clutch Social Media report confirmed that social media has positively influenced their revenue and sales with Facebook and Linkedin providing the highest value for businesses.
