Artificial intelligence is already helping marketers succeed in a number of ways, from efficiently engaging website visitors via chatbots to conducting predictive analytics campaigns. But what about artificial intelligence and its relationship with content marketing in particular? We’ve asked some marketing experts, and they came up with four distinct, yet equally exciting ways that AI will change content marketing in 2019 and beyond.
New Content Marketing Landscape
According to Peter Mikeal, Head of Marketing Strategy at NC.-based Small Footprint, AI will fundamentally change the landscape of marketing as we know it. “The age-old statement in marketing, “50 percent of our marketing efforts work, we just don’t know which 50%”, will become a fable of the past,” he said.