Google’s AI push continues with two new AI-driven means for maximizing campaign performance, especially of video-based campaigns.
Demand Gen and Video Views campaigns arrive a month after Google unveiled new updates to its AI chatbot Bard, equipping it with virtual search capabilities and third-party plug-ins. The fervent push into AI comes as Google prepares to phase out third-party cookies starting early next year, putting pressure on the digital behemoth to come up with alternative methods for marketers to target campaigns and support search marketing strategies.
