The mention of Virtual Reality (VR) always makes for buzzworthy news in social media marketing – the technology has the potential to shake-up the social media experience for both consumers and marketers.
The prospect of social VR gained significant momentum when Facebook acquired company Oculus VR for $2 billion back in 2014. The acquisition lead to increased buzz around the option – in fact, a recent study found that people are more likely to buy from brands that use virtual reality.
But despite the hype, many are still confused or unaware of what exactly it is or how they might be able to use it in their own strategies.
