For many marketers, the early days of 2022 were seen as a fresh start following a tough two years. However, historic inflation, the ongoing pandemic and global pressures surrounding the war in Ukraine have proven to limit creative verve.
Still, ad spend has been on a steady growth streak this year, but June marked a turning point with a 3% drop in spend when compared to the same period a year prior, per Standard Media Index findings, which captures 95% of national brand ad spend. The last reported drop was observed in February 2021.
