EVERETT, Mass. — As assistant director of web services at Florida State University, Debbie Kelly is aware of the rising interest in AI in marketing and naturally wants to create excellent digital experiences for prospective and current students.
Find what they need. Feel like things are personalized. For her, that means developing experiences where things like integrations with marketing cloud software are seamless.
How has generative AI entered the mix? Not full-on quite yet, she says. Web teams are still in exploratory phases when it comes to AI in marketing. And she’s excited about the future.