While most professionals would agree with the complaint that they have “too many meetings,” perhaps the real issue is that such meetings may not be particularly helpful, productive or insightful.
For customer marketing managers who are responsible for the success of their campaign or initiative, one of the key checkpoints on their program status will be their internal stakeholder meetings — either with their own teams or, more importantly, with their superiors. These meetings will provide an opportunity to convey program status and updates, and gather approvals on forward-looking plans, but, more importantly, shine the light on where progress has stalled or where bottlenecks have occurred.
