Email marketing is alive and well in 2017, with over 269 billion emails being sent every day.
Unfortunately, according to Email Monday, of these 269 billion only 22% of retail emails are opened. This is significantly less than the open rate of 34% garnered by other types of emails.
It’s also important to note that of the emails that are opened by consumers, 45% are done via a mobile device. In fact, email marketing is becoming synonymous with mobile marketing.
