Social media has transformed from a tool to keep in touch with your friends to a mind-reading app. When you think of a product or service, Facebook, Instagram, YouTube and TikTok immediately start bombarding you with ads. The underlying technology has progressed exponentially. When browsing the home page, a trillion-dollar algorithm is pointed at your brain, trying to figure out what you like and don’t like.
Instant communication with everyone around the world has also made us more isolated. Instead of talking to your friend in real life, you send them memes or hop on a video call using filters. Even though it seems mundane and funny, complex facial recognition software scans your face and sells that data to third parties.
