Tag: online search

Advertising & Marketing, Technology

Voice search optimization: The why and how

December 26, 2019


If you’re a Star Trek fan, you would definitely recall the scenes when actors used to speak to computers for answers. It all looked like something that would never come into existence. Yet here we are. Today, voice search has […]


What Is The Future of Search In 2017

January 13, 2017


It’s a major facet of every marketing plan, and every brand leader wishes they had a crystal ball to tell them its fate. Every consumer, client and professional uses it to educate themselves on their options, discover their peers’ findings, […]

Analytics & Data

Micro-Moments and Search

June 25, 2015

Via: itCurated

Micro-moments, a concept recently introduced by Google, are high-intent short bursts of activity when consumers turn to their mobile devices to quickly access information (i.e., watch a “how-to” video) or take action (i.e., find the nearest Starbucks). Marketers must learn […]