Tag: online experience

Advertising & Marketing, Technology

Michaels refreshes brand identity

August 14, 2023

Via: Retail Dive

Craft retailer Michaels on Monday announced the launch of a refreshed brand identity. It’s centered around the new tagline “Everything to Create Anything” and positions Michaels as a creative partner that helps people turn ideas into tangible projects. The revamped […]

Advertising & Marketing, Technology

Hybrid CX: Integrating Offline and Online Experiences Seamlessly

August 9, 2023

Via: CMSWire

The customer experience now encompasses the physical and digital environments interchangeably, but many brands’ online and offline customer experience (CX) strategies operate in silos, leading to fragmented customer journeys. Delivering a consistent, unified hybrid CX requires tightly integrating these worlds […]