Tag: Omnicom

Advertising & Marketing, Technology

Omnicom’s bets on precision marketing contribute to growth bump

April 22, 2024

Via: Marketing Dive

Omnicom delivered solid Q1 results, offering more evidence that brands are again ramping up spending following a quiet period for marketing activity. Publicis Groupe, a rival, also rode tailwinds in the opening stretch of 2024, with organic revenue increasing 5.3%. […]