Tag: Olaplex

Mobile Commerce, Mobile Marketing

Why Olaplex created a faux product to address dupe culture on TikTok

October 6, 2023

Via: HR Dive

The hunt by consumers for more affordable versions of premium products is nothing new. However, the rise of TikTok has been marked by a surge in popularity around “dupes” — a term short for duplicates meant to denote a less […]