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Tag: negative PR

How and why you need to integrate PR into all marketing channels

Advertising & Marketing, Technology

How and why you need to integrate PR into all marketing channels

December 12, 2017

Via: Smart Insights

Positive and negative PR campaigns can affect brand equity and identity – learn how to apply positive PR across touchpoints in the RACE customer lifecycle It’s a general marketing myth that without PR (positive or negative) consumers won’t know who […]