Tag: Native Advertising

January 30, 2017

Native advertising has been a broad and somewhat murky category—encompassing everything from advertorials to bespoke, custom units to content recommendation widgets and rewarded video ads that typically run inside mobile games—but 2017 will be the year that some clarity emerges, […]

December 22, 2016

Native advertising isn’t really a new trend. Ads that ‘mask’ themselves by matching the surrounding content, date back to the beginning of the 20th century. However, their true rise on the Internet has started only in 2015 when The New […]

June 30, 2016

We all know the numbers, the scale at which mobile internet is now used. One of the latest predictions by IDC is that by the end of 2016 there will be around 2bn mobile internet users worldwide, and Cheetah Mobile’s […]

May 23, 2016

Native advertising is something you may have often encountered on the visited web pages without even noticed its presence. At least in some extreme, pioneer cases like these – it is perfectly justifiable that one may not even be aware […]

February 25, 2016

Native advertising is working out well for Yahoo. Just how well? The company has just released a new infographic that highlights the growth in question. According to Yahoo’s Yannis Dosios, “Since Yahoo launched Gemini Ads in 2013, native advertising has […]

January 5, 2016

Native advertising is still a hot topic, with organizations from the FTC to the Mobile Marketing Association (MMA) weighing in. Now the MMA has released a “Guidance Report on Mobile Native Advertising” that highlights the unique power of mobile native […]

October 5, 2015

The advertising industry these days in caught in the middle of the ad-blockers dispute. Although ad blocking was available in many ways and variations for a long time, the subject took a widespread and controversial turn with Apple’s move of […]

September 24, 2015

For those not working in the marketing or advertising industry, native advertising is a tricky, morally ambiguous if not outright ethically dubious proposition. The practice, in which “online advertising … matches the form and function of the platform on which […]

May 5, 2015

Leaders on both the buy and sell sides express optimism for a mobile advertising future that puts long-term user experience on the priority list. Advertiser demand for display mobile ad inventory is finally catching up with consumer habits. Display ad […]

February 26, 2015

Digital advertising creativity is flourishing, having undergone a dramatic transformation over the past several years. Gone are the days of using digital ads almost exclusively for direct marketing purposes. Today, marketers are successfully employing digital advertising to achieve strategic objectives […]