Tag: MOW

Advertising & Marketing, Technology

As Google FLoC Trial Rolls Out, What’s a Marketer’s Next Move?

April 26, 2021

Via: CMSWire

Goodbye, cookies. Hello FLoC? By now, marketers who rely on advertising and targeting through the Google machine likely know about the search giant’s plans for a third-party cookies alternative: the open-source Privacy Sandbox that intends to make cookie-tracking obsolete. It’s […]