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Tag: mobile web ads

Comparing Responses to In-App and Mobile Web Ads

Mobile Commerce, Mobile Marketing

Comparing Responses to In-App and Mobile Web Ads

June 19, 2017

Via: Emarketer.com

A global study of smartphone usage found scant differences in consumer response to advertising on the mobile web vs. in-app ads. The May 2017 Interactive Advertising Bureau (IAB) study found 47% of smartphone users worldwide took some sort of action […]