Tag: mobile search


The rise of ‘Micro-Moments’ and how to optimise for ‘near me’ search queries

March 31, 2016

Via: itCurated

In the past year or so Google has published numerous articles and research around the topic of ‘Micro-Moments’, which it describes as “the new battleground for brands”. Let’s look at a top level overview and then we’ll explore a few […]

Mobile Commerce

What’s To Become of Search? BIA/Kelsey Report Analyzes Shift from Web to Mobile Discovery

October 1, 2015

Via: itCurated

With the proliferation of devices has come a host of benefits. But one area is taking a beating in terms of predictable development in the future: search. “As user engagement migrates to mobile devices, the fate of browser-based search is […]

Mobile Commerce, Mobile Marketing

Enterprise Search Needs to Get Mobile

August 12, 2015

Via: itCurated

Enterprise search interface functionality continues to increase in response to user demands for manageable search results and the need for exploratory search. Lists of facets and filters, drop-down search box functionality to show hits by term, type-ahead query construction and […]

Mobile Marketing

7 Strategies That Are Transforming Mobile Apps

February 24, 2015

Via: itCurated

Just as every company is now a publisher (or should be) if they wish to have an effective digital strategy, I believe the next phase of growth will be that marketing departments of every company need to be involved in […]