Tag: mobile gaming

Apps & Sites, Mobile Commerce

Adverty partners with Wolves Interactive to bring in-game ad tech to mobile games

January 19, 2022

Via: Business of Apps

Adverty, the leading in-game advertising platform, announced a partnership with Wolves Interactive, the Istanbul-based mobile game developer to bring its In-Play ad technology to Motorbike-Traffic Racer. The game is notable for over 10 million global downloads since its launch in […]

Mobile Marketing

Mobile Marketers Shifting Focus to Gaming for Good Reason

June 7, 2016

Via: itCurated

With the casino industry outlook appearing more optimistic now than in recent years, it’s no surprise that the global online gambling market is also expected to expand and experience a compound annual growth rate of almost 11 percent. That’s according […]

Mobile Marketing

TapJoy Launches Marketing Automation Platform for Freemium Apps

March 3, 2015

Via: itCurated

Mobile marketing firm Tapjoy has launched its Marketing Automation and Monetisation Platform at the Game Developers Conference in San Francisco, aiming to enable freemium app developers and publishers to maximise lifetime value from users. The new offering combines predictive analytics, […]