Tag: mobile content

Advertising & Marketing, Technology

A handy guide to content marketing for mobile

June 13, 2016

Via: itCurated

There has been a lot of re­cent articles on mobile and more and more of us are getting on-board but how can you, from a people-centric content marketing perspective, optimise your website for mobile? Let’s begin… Technical change Google has […]

Mobile Marketing

Developing a Mobile Content Plan That Works

October 1, 2015

Via: itCurated

An effective mobile content plan requires marketers to understand their consumers’ personas, and then use these characteristics to design content, according to industry participants. Mobile signals such as likes, downloads, and in-app purchases can provide some of this personified information. […]