Tag: mistakes

Advertising & Marketing, Technology

Avoid Making These 7 Marketing Personalization Mistakes

January 14, 2022

Via: CMSWire

Companies that get marketing personalization right perform much better than those that don’t, according to a McKinsey & Company report. Companies that grow faster drive 40% more of their revenue from personalization than their slower-growing counterparts. “Across U.S. industries, shifting […]

Advertising & Marketing, Technology

8 simple Google Ads mistakes you can easily avoid

August 28, 2018

Via: Smart Insights

Prevent costly errors with Google Ads by not falling foul of these classic mistakes Google Ads is probably one of the best tools you can use to generate leads, sales and grow your business. However, most business owners end up […]

Analytics & Data

7 Major Facebook Advertising Mistakes to Avoid

August 16, 2016

Via: Social Media Today

The trouble with paid advertising is that there’s always some guesswork involved. No matter how much audience data you’ve acquired, you still have to speculate on what copy, headlines, and images are going to be most effective for your paid […]


5 ways B2B Websites fail to engage audiences

August 1, 2016

Via: Smart Insights

There are literally millions of business to business websites out there, but not all of them are as efficient as they could be. The purpose of creating and managing a B2B website is mainly to engage with your audience and […]


Social Media Marketing Mistakes: Which Ones Are You Making?

January 13, 2016

Via: itCurated

Social media platforms may have emerged as some of the hottest and most effective tools for marketing in the digital age, but not all practices are good ones worthy of emulation. In fact, there are several social media marketing mistakes […]