Tag: metrics

Analytics & Data

How to Choose the Right Data Visualization

January 13, 2022

Via: CMSWire

Data is best understood when presented in a visual format rather than text. So how do you choose the visual that best captures what your marketing data is trying to say? In this post I will cover the key considerations […]

Advertising & Marketing, Technology

7 Emerging Social Media Marketing Trends to Watch

January 11, 2020

Via: CMSWire

Social media marketing is never dull. Marketers face a raft of choices and challenges, including choosing which metrics to watch to gauge the success of their campaigns, deciding where to allocate resources and more. Marketing on social media can provide […]

Technology, Website design and optimization

3 metrics for measuring your e-commerce website’s persuasiveness

October 29, 2019

Via: Smart Insights

We all want to be persuasive, don’t we? To influence others, to get stuff done. Most of us readily use all the tactics in our toolkit: smiling, quickly building rapport, and, over time, earning all-important trust. Then we leverage this […]

Analytics & Data, Technology

How Cashless Retail Changes Analytics Strategy

October 3, 2019

Via: CMSWire

The familiar line from the American Express commercials, “Don’t leave home with it,” was meant to have consumers remember their credit cards. It is an especially useful reminder when purchasing online. With the advent of cashless retail (or cashierless retail, […]


Benchmarking the Digital Workplace

November 9, 2018

Via: CMSWire

It would appear that recent findings from the US Bureau of Labor Statics show that productivity increased 2.2 percent in the business sector in the third quarter of 2018 and 1.2 percent over the year. That is good news. However, […]


Instagram Is Now Giving Small Businesses a Dashboard Full of Data About Their Posts

June 1, 2016

Via: itCurated

Small businesses will now be able to measure things like reach as well as likes. For years, small and medium-size businesses have had as little insight about their Instagram posts as the average user. But soon, they’ll be able to […]

Advertising & Marketing

Marketers Stuck on Basic Data for Personalization

July 23, 2015

Via: itCurated

Marketers continue to increase focus—and dollars—on personalization, but recent research suggests they’re still stuck on the basics. In an April 2015 study by Researchscape for Evergage, 49% of marketers worldwide expected to increase their spending on personalization this year, vs. […]

Analytics & Data

Conversion Rate Optimization: Why This One Metric Determines Your Ecommerce Success

April 2, 2015

Via: itCurated

No matter whether you’re selling fashionable baby clothes, wooden bow ties, flashy tattoos or energy bars made of powdered crickets, online shopping has far surpassed the days of simply being a convenient way to make a purchase while in PJs. […]

Advertising & Marketing

14 Troubling Trends with Agencies

March 5, 2015

Via: itCurated

Since we operate our own agency assisting marketing technology companies, we know all to well the trials and tribulations of the agency industry. As a boutique agency, we have an advantage in that we can be very picky with our […]