Tag: metrics

January 13, 2022

Data is best understood when presented in a visual format rather than text. So how do you choose the visual that best captures what your marketing data is trying to say? In this post I will cover the key considerations […]

January 11, 2020

Social media marketing is never dull. Marketers face a raft of choices and challenges, including choosing which metrics to watch to gauge the success of their campaigns, deciding where to allocate resources and more. Marketing on social media can provide […]

October 29, 2019

We all want to be persuasive, don’t we? To influence others, to get stuff done. Most of us readily use all the tactics in our toolkit: smiling, quickly building rapport, and, over time, earning all-important trust. Then we leverage this […]

October 3, 2019

The familiar line from the American Express commercials, “Don’t leave home with it,” was meant to have consumers remember their credit cards. It is an especially useful reminder when purchasing online. With the advent of cashless retail (or cashierless retail, […]

November 9, 2018

It would appear that recent findings from the US Bureau of Labor Statics show that productivity increased 2.2 percent in the business sector in the third quarter of 2018 and 1.2 percent over the year. That is good news. However, […]

June 1, 2016

Small businesses will now be able to measure things like reach as well as likes. For years, small and medium-size businesses have had as little insight about their Instagram posts as the average user. But soon, they’ll be able to […]

July 23, 2015

Marketers continue to increase focus—and dollars—on personalization, but recent research suggests they’re still stuck on the basics. In an April 2015 study by Researchscape for Evergage, 49% of marketers worldwide expected to increase their spending on personalization this year, vs. […]

April 2, 2015

No matter whether you’re selling fashionable baby clothes, wooden bow ties, flashy tattoos or energy bars made of powdered crickets, online shopping has far surpassed the days of simply being a convenient way to make a purchase while in PJs. […]

March 5, 2015

Since we operate our own agency assisting marketing technology companies, we know all to well the trials and tribulations of the agency industry. As a boutique agency, we have an advantage in that we can be very picky with our […]