Tag: measurements

Analytics & Data

New Google Analytics Metrics Improve How Marketers Learn About Customer Experience

October 18, 2022

Via: CMSWire

UTM tags are a cornerstone of analytics strategy. Their role with digital ad links has expanded into links for social media, email and QR codes. Today most marketers are very familiar with the UTM parameters, a legacy of Urchin measurement […]

Mobile Marketing

Measurement and attribution top challenges for getting mobile right

December 3, 2015

Via: itCurated

The explosion of mobile has made tracking and targeting consumers across devices increasingly challenging for marketers. During the desktop/laptop era, marketers got spoiled by the availability of better analytics than they’d ever had in the offline world (with the possible […]

Mobile Commerce

Measuring your Content Marketing ROI

August 13, 2015

Via: itCurated

Following on from the recent blog post on Content Marketing whereby we interviewed Five Industry Experts, they now share their views on measuring your content strategy. Measuring your content strategy is easier now with digital channels and the tools available […]