February 2, 2017
Via: Emarketer.comInterest in influencer marketing continues to increase—and prices are rising in tandem—but measurement capabilities haven’t kept pace. Measurement starts with evaluating which influencers to work with, according to Debra Aho Williamson, eMarketer principal analyst and author of our new report, […]
April 1, 2016
Via: itCuratedSome products demand a very specific conversion strategy. If yours includes a process of generating leads through your website to nurture and follow up offline, then you may face an issue which has plagued marketers for years. While it may […]
February 16, 2016
Via: itCuratedA recurring theme I hear among paid social pros is the measurement discrepancy between Facebook and Google Analytics. People seem to have a really hard time matching up what’s happening with campaigns on Facebook and subsequent engagement, as measured by […]
July 14, 2015
Via: itCuratedMobile is a big problem when it comes to viewability measurement. That’s one finding from the Media Rating Council’s (MRC’s) third iteration of desktop viewable-impression reconciliation testing. The study compared the total viewable impressions for campaigns (including both display and […]
July 9, 2015
Via: itCuratedAttention marketers: Facebook has redefined its cost-per-click (CPC) measurement. In a blog post, the social networking company said that as part of its latest API release, a CPC will only include clicks to websites and apps. No longer will likes, […]
July 2, 2024
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