Tag: measurement

Advertising & Marketing

What to Look for When Working with Influencers

February 2, 2017


Interest in influencer marketing continues to increase—and prices are rising in tandem—but measurement capabilities haven’t kept pace. Measurement starts with evaluating which influencers to work with, according to Debra Aho Williamson, eMarketer principal analyst and author of our new report, […]


How to track clicks to offline sales from a B2B lead generation website

April 1, 2016

Via: itCurated

Some products demand a very specific conversion strategy. If yours includes a process of generating leads through your website to nurture and follow up offline, then you may face an issue which has plagued marketers for years. While it may […]

Analytics & Data, Technology

11 reasons why your Facebook ad measurement is messed up

February 16, 2016

Via: itCurated

A recurring theme I hear among paid social pros is the measurement discrepancy between Facebook and Google Analytics. People seem to have a really hard time matching up what’s happening with campaigns on Facebook and subsequent engagement, as measured by […]

Analytics & Data

Mobile Messes Up Viewability Measurement

July 14, 2015

Via: itCurated

Mobile is a big problem when it comes to viewability measurement. That’s one finding from the Media Rating Council’s (MRC’s) third iteration of desktop viewable-impression reconciliation testing. The study compared the total viewable impressions for campaigns (including both display and […]

Advertising & Marketing

Facebook updates its cost-per-click definition to only include clicks to websites and apps

July 9, 2015

Via: itCurated

Attention marketers: Facebook has redefined its cost-per-click (CPC) measurement. In a blog post, the social networking company said that as part of its latest API release, a CPC will only include clicks to websites and apps. No longer will likes, […]