Tag: McDonald’s

Analytics & Data

McDonald’s US CMO on brand’s first-party data transformation

October 11, 2023

Via: Marketing Dive

McDonald’s has seen a marketing resurgence in the past few years, partnering with a cadre of pop culture icons and courting favor with young consumer groups that once spurned its fast food. Helping drive the transformation behind the scenes is […]


McDonald’s sells AI tech firm Dynamic Yield to Mastercard

December 21, 2021

Via: Marketing Dive

This spinoff isn’t surprising, as franchisees have complained in the past that Dynamic Yield didn’t deliver the sales boost they expected and that its technology failed to meet expectations. Dynamic Yield was McDonald’s largest acquisition in roughly 20 years. “The […]

Mobile Commerce, Mobile Marketing

Twitter Announces the Best Brand Tweets, Handles and Campaigns of 2021

December 7, 2021

Via: Social Media Today

Twitter has announced the winners of its #BestOfTweets Awards for 2021, which includes a combination of statistic-based a peer-voted awards, across a range of categories, recognizing the most outstanding brand tweets and handles of the year, The big winner of […]

Mobile Commerce, Mobile Marketing

McDonalds Sees Massive Success with Mobile Coupons

January 29, 2016

Via: itCurated

The most iconic name in fast food has achieved a miraculous milestone in the world of mobile coupons. According to Mobile Marketing Magazine, McDonald’s managed to drive seven million downloads of its mobile coupon app in the first three months […]