May 30, 2023
Via: B2B News NetworkCould it be possible that marketing hits its goals while sales fall short? Absolutely, especially if they’re judged by different metrics. And it’s a sign that something is terribly broken. The thing is, marketers and salespeople usually work separately, focusing […]
Advertising & Marketing, Technology
February 16, 2018
Via: Smart InsightsWhy the marriage of technology, data, and creativity allows brands to foreground the consumer experience and drive greater sales results More than most marketing strategies, direct marketing remains largely stigmatized. Mention it to most outside of the discipline, and truckloads […]
Advertising & Marketing, Technology
January 16, 2018
Via: Jeff Bullass BlogIf you want to convince people that they should visit your website and buy your products, it helps to have other consumers raving about you. That’s why user-generated content is increasingly being used by brands to capture and maintain the […]
Advertising & Marketing, Technology
December 20, 2017
Via: Inc.comEvery year, we read about what promises to be the hottest marketing ideas that belong in our content strategies. And–don’t get me wrong–it’s important to try new things in order to keep our branded content fresh–it’s a big part of […]
July 2, 2024
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