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Tag: marketing operations

Advertising & Marketing, Technology

A comprehensive marketing operations model: An essential part of the CMO’s toolkit

January 21, 2020

Via: Smart Insights

I’ve been working in the Marketing Operations field for almost 15 years now, helping CMOs build operating models to allow their teams, agencies, and martech vendors to work in a coordinated way, leveraging technology and data, complying with policies, and […]