Tag: Marketing Measurement


How B2B Marketers are Navigating Budgets and Priorities in 2023 

May 1, 2023

Via: B2B News Network

2023 got off to a rocky start with widespread tech layoffs, tightened budgets, and bank failures. In fact, we started to see signs of an economic slowdown toward the middle of 2022 with rising interest rates and inflation. According to […]


CMSWire Contributor Q&A With Justin Sharaf: Measuring B2B Marketing Success

November 23, 2022

Via: CMSWire

Human beings have probably been measuring since they were living in caves and their hands, feet and the distance between outstretched arms to assess their world. They knew, even in that distant time, that measurement was critical to managing their […]