2023 got off to a rocky start with widespread tech layoffs, tightened budgets, and bank failures. In fact, we started to see signs of an economic slowdown toward the middle of 2022 with rising interest rates and inflation. According to Integrate and Demand Metric’s research report on the “2022 State of B2B Marketing Budgets,” the study found that B2B marketers were expecting budget cuts and higher growth targets in 2023, and countering with shifts in strategies. And interestingly, despite the challenges, 80% of marketers expressed optimism for 2023.
