Tag: Marketing-Led CX

Advertising & Marketing, Technology

How to Operationalize Marketing-Led CX for Marketers at Every Maturity Stage

December 15, 2020

Via: CMSWire

I’m passionate about the marketing-led customer experience (MLCX) and have written extensively about why now is the time for marketers to lead CX. Marketers own more of the customer journey, invest more heavily in technology, and have a deeper understanding […]