Tag: marketing funnel

Advertising & Marketing, Technology

Omnicom’s bets on precision marketing contribute to growth bump

April 22, 2024

Via: Marketing Dive

Omnicom delivered solid Q1 results, offering more evidence that brands are again ramping up spending following a quiet period for marketing activity. Publicis Groupe, a rival, also rode tailwinds in the opening stretch of 2024, with organic revenue increasing 5.3%. […]

Advertising & Marketing, Technology

How to create a B2B content marketing funnel

January 2, 2020

Via: Smart Insights

According to Demand Metric, content marketing generates three times more leads than outbound marketing and it’s about 62% less costly. As a B2B brand, if you want to attract more leads to your business and spend less to do so, […]

Advertising & Marketing, Technology

Lack of integration resulting in marketing funnel friction

August 21, 2019

Via: Smart Insights

Creating a funnel that ticks all the boxes is a vital part of marketing. Your funnel should attract, nurture, qualify and convert, leading customers through to the checkout as seamlessly as possible in order to get the best conversion rates. […]