Tag: digital channels

Advertising & Marketing, Technology

B2B Digital Marketplaces: Paving The Way Forward In Procurement And Sourcing

May 19, 2020

Via: DigitalistMag

Growing a recognizable brand while remaining cost-efficient are two key imperatives for businesses as they continue to transform their organizations digitally. Procuring software through digital channels and online solutions is increasingly popular as a way to keep pace with these […]

Advertising & Marketing

One profile to serve them all: how a unified customer view drives mar-tech bliss

November 25, 2015

Via: itCurated

We know digital will be growing in importance, even with the lion’s share of retail buying still occurring in brick-and-mortar stores. Deloitte researchers, for example, forecast that digital interactions this year will have a bigger impact on spending, influencing 64 […]

Advertising & Marketing

Digital Brands: Focus on Building Authority & Great Content

August 10, 2015

Via: itCurated

This interview discusses Danny’s views on how digital marketers should consider what are the key elements in maximizing the return from the plethora of digital channels now available to sell a produce or service. Danny shares some fascinating thoughts on […]