Tag: decision making

Advertising & Marketing, Technology

Customer Experience Management: Why CX Pros’ Influence Expands

September 18, 2023

Via: CMSWire

Today’s customers have endless choices and aren’t hesitant to switch brands if they’re not getting what they need. A customer’s perception of a brand is not just influenced by product quality or price — the overall customer experience, the personalization […]

Advertising & Marketing, Technology

Avoid Data and AI Biases for Stronger CX Outcomes

January 6, 2023

Via: CMSWire

Earlier in the year, I sold an AI algorithm for consumer behavior and decision intelligence. It’s my third algorithm/AI acquisition, and each time the challenge is the same. There is a great underestimation of bias. Technology magnifies the quality of […]


Data Is Your Most Valuable Government Asset—How Will You Harness It?

July 20, 2017

Via: DigitalistMag

Governments at all levels face seemingly overwhelming challenges today—from exploding costs and aging infrastructure to education and healthcare inequities. And at the center of these challenges are citizens whose lives governments are responsible for protecting and improving and whose tax […]

Analytics & Data

The Digital Mine: Automation, Tech, Big Data, And Analytics Fuel Growth

March 24, 2016

Via: itCurated

Rapid change is happening in the mining industry, as companies assess how to use new technology and embrace digital transformation.  Analytics programs capture and crunch data from many sources and build real-time dashboards. These tools allow decisions that had formerly taken weeks […]