Tag: customer segmentation


Divide and Conquer: Driving Growth With B2B Customer Segmentation 

August 8, 2023

Via: B2B News Network

In the eCommerce era, enterprise sales are increasingly conducted at arm’s length. Customers are going online to do their own research and figure out the exact products they need, and as a result, sellers are spending far less time dealing […]

Advertising & Marketing, Technology

How to Craft a Successful Marketing Automation Strategy

April 5, 2023

Via: CMSWire

Marketing automation is redefining the ways that brands connect with their customers. By using technology to automate repetitive marketing tasks and workflows, brands can streamline their marketing operations and fine-tune their campaigns. However, creating a successful marketing automation strategy requires […]

Advertising & Marketing, Technology

Mastering Customer Experience Starts With Customer Journey Mapping

February 9, 2016

Via: itCurated

Marketing in the modern world means making a personalized connection with your consumer base. The old way of blindly advertising and marketing based on vague data about generalized demographics doesn’t accomplish that goal. With better analytics and information than ever […]