Tag: customer satisfaction

Advertising & Marketing, Technology

Customer Experience Management: Why CX Pros’ Influence Expands

September 18, 2023

Via: CMSWire

Today’s customers have endless choices and aren’t hesitant to switch brands if they’re not getting what they need. A customer’s perception of a brand is not just influenced by product quality or price — the overall customer experience, the personalization […]


How To Keep Your Customers: Effective B2B SaaS Customer Retention Strategies

June 26, 2023

Via: B2B News Network

B2B SaaS customer retention strategies are integral to any business’s success. In an increasingly competitive market, keeping existing customers engaged and satisfied often takes priority over acquiring new ones. Why? Because a solid base of loyal customers leads to steady […]

Advertising & Marketing, Technology

How the Different Types of Conversational Marketing Tools Work Together

May 3, 2023

Via: CMSWire

While it would be nice if we could provide every customer with their own personal concierge during the buying and post-purchase journey, for all but a handful of brands that simply isn’t possible. What’s more, not all customers even want […]


Making Customer Surveys Count in the B2B, Industrial Worlds

July 29, 2022

Via: CMSWire

If you read my columns here, you’ll note I focus a lot on consumer insights and customer experience (CX) approaches. But guess what? CX and CSAT can be just as important for B2B or industrial sales. Here’s why: When Customer […]

E-payment & Security, Technology

3 reasons to move to real-time payments

July 6, 2021

Via: Payments Dive

The pandemic has shaken up the payments industry as we know it. With more businesses incorporating contactless activities into their workflows, existing payment methods such as cash and paper check deposits are becoming obsolete. In fact, 66% of business leaders […]


6 Things to Tune TODAY to Prepare Your Mobile Experience for Holiday ’19

August 13, 2019

Via: Get Elastic

Holiday’s the season to reach new customers — according to Google, 61% of shoppers were open to buying from new retailers during the 2018 holiday season, and 46% did buy from a new retailer in the 2017 season. While promotions, […]


The art of B2B fulfillment and how to improve customer loyalty

July 29, 2019

Via: Get Elastic

Usually when you read about fulfillment, the discussion is focused on some logistical or technical aspect of delivering goods to customers. Of course, there are many operational tasks and backend processes that all must harmonize in order to make it […]