Tag: customer relationship management

October 24, 2023

Introduction In today’s digital age, businesses are constantly seeking innovative ways to improve their marketing strategies and drive business growth. One such powerful tool that has emerged in recent years is the B2B Marketing Cloud. This cutting-edge solution offers a […]

April 8, 2022

Businesses thrive when their customers are happy. Why? Because those people spread the word about the good customer experiences they’ve had, becoming brand ambassadors. They also return to spend more money. Customer experience (CX) is vital to your brand’s success. […]

August 21, 2019

Creating a funnel that ticks all the boxes is a vital part of marketing. Your funnel should attract, nurture, qualify and convert, leading customers through to the checkout as seamlessly as possible in order to get the best conversion rates. […]

June 12, 2017

You’ve read plenty of articles about what “the next big thing” in e-commerce will be, as well as about what is hot right now, so I thought I’d look back over the last ten years to identify the big game-changers […]

May 24, 2017

When it comes to marketing technology tools, business-to-business (B2B) marketers have a host to choose from. According to a March 2017 survey of US B2B senior marketers from Software as a Service (SaaS) lead generation company Leadspace, the tools they […]

July 20, 2016

LinkedIn wants its social selling platform customers to get more out of their Salesforce customer relationship management (CRM) suite, their Gmail accounts and their sales mobile apps. The Mountain View, Calif. social professional network today released enhancements for its Sales […]

February 12, 2015

With a population of about 1.3 billion and an emerging middle class, China is the largest market in the world. In the past few decades, it has emerged as a global economic powerhouse. In fact, its population may be the very […]