Tag: customer relationship management


Unleashing the Power of B2B Marketing Cloud: Boosting Your Business Growth

October 24, 2023

Via: B2B News Network

Introduction In today’s digital age, businesses are constantly seeking innovative ways to improve their marketing strategies and drive business growth. One such powerful tool that has emerged in recent years is the B2B Marketing Cloud. This cutting-edge solution offers a […]

Advertising & Marketing, Technology

A Guide to Understanding, Evaluating and Optimizing CX

April 8, 2022

Via: CMSWire

Businesses thrive when their customers are happy. Why? Because those people spread the word about the good customer experiences they’ve had, becoming brand ambassadors. They also return to spend more money. Customer experience (CX) is vital to your brand’s success. […]

Advertising & Marketing, Technology

Lack of integration resulting in marketing funnel friction

August 21, 2019

Via: Smart Insights

Creating a funnel that ticks all the boxes is a vital part of marketing. Your funnel should attract, nurture, qualify and convert, leading customers through to the checkout as seamlessly as possible in order to get the best conversion rates. […]


Top 10 E-Commerce Game Changers Over The Last Decade

June 12, 2017

Via: DigitalistMag

You’ve read plenty of articles about what “the next big thing” in e-commerce will be, as well as about what is hot right now, so I thought I’d look back over the last ten years to identify the big game-changers […]

Advertising & Marketing, Technology

B2B Marketers See Most Value in CRM tools

May 24, 2017


When it comes to marketing technology tools, business-to-business (B2B) marketers have a host to choose from. According to a March 2017 survey of US B2B senior marketers from Software as a Service (SaaS) lead generation company Leadspace, the tools they […]


LinkedIn Enhances Social Selling Integrations in CRM, Email, Mobile

July 20, 2016

Via: CMSWire

LinkedIn wants its social selling platform customers to get more out of their Salesforce customer relationship management (CRM) suite, their Gmail accounts and their sales mobile apps. The Mountain View, Calif. social professional network today released enhancements for its Sales […]


Is Your Business Capitalizing On This $1T E-Commerce Market?

February 12, 2015

Via: itCurated

With a population of about 1.3 billion and an emerging middle class, China is the largest market in the world. In the past few decades, it has emerged as a global economic powerhouse. In fact, its population may be the very […]