Tag: customer experience management

Advertising & Marketing, Technology

Customer Experience Management: Why CX Pros’ Influence Expands

September 18, 2023

Via: CMSWire

Today’s customers have endless choices and aren’t hesitant to switch brands if they’re not getting what they need. A customer’s perception of a brand is not just influenced by product quality or price — the overall customer experience, the personalization […]

Analytics & Data

Powering Real-Time Customer Experience Through AI, Analytics and Good Data

September 8, 2022

Via: CMSWire

Customers are connected on social media and digital channels, empowered and in control. How they talk about a brand and their purchase decisions are shaped by one thing — their experience, which is every interaction they have with the brand. […]

Advertising & Marketing, Technology

Exploring the Third-Party Customer Experience App Ecosystem’s Growth

January 27, 2021

Via: CMSWire

Digital customer experience software providers reported to CMSWire significant growth in their third-party application ecosystems in 2020. No shock there. COVID-19 sent digital adoption into high gear. McKinsey reported in October their companies have accelerated the digitization of their customer […]


How Data Gathering Is Enabling Growth in Successful Enterprises

April 7, 2020

Via: CMSWire

Companies that have seen a positive revenue growth collect more customer experience (CX) data than other non-growth companies, according to a recent survey by Gartner The survey found that nearly 80% of growth organizations use customer surveys to collect customer […]