Tag: customer data platforms

Advertising & Marketing, Technology

7 Marketing Technology Trends for 2024

February 2, 2024

Via: CMSWire

This year stands as a pivotal year for marketing technology trends. Marketers need to embrace and strategically incorporate these advancements into their marketing strategies. And they need to figure out how to best leverage their marketing technology amid a chaotic […]

Analytics & Data

3 Things to Consider Before Buying a Customer Data Platform

October 17, 2022

Via: CMSWire

There is much talk about customer data platforms (CDPs) amongst marketers these days. To make things more complex, the CDP category includes a lot of different types of platforms that have varying types of functionality and features. In this article, […]

Platforms, Technology

Acquia Acquires Widen, Salesforce Updates Service Cloud and More CX News

September 13, 2021

Via: CMSWire

Acquia, a Boston-based digital experience management software company, has announced that it has agreed to acquire Widen, a cloud-native digital asset management (DAM) and product information management (PIM) software provider. The move represents the latest acquisition for a digital experience […]

Advertising & Marketing, Technology

Why Is Marketing Personalization So Hard?

June 11, 2021

Via: CMSWire

Personalization isn’t new. It has been around for a long time since the introduction of the internet in our daily lives. However, despite the potential benefits of personalization, many factors make it difficult for marketers and technical leaders to personalize […]


Can VoC Data Easily Integrate With Customer Data Platforms?

March 15, 2019

Via: CMSWire

Two tools in the customer experience professional’s arsenal include Voice of the Customer (VoC) functions and customer data platforms (CDP), which according to the CDP Institute is an industry that will be worth $3.3 billion by 2023. The intersection of […]