Tag: customer behavior

Advertising & Marketing, Technology

Why You Need to Understand Customer Behavior When Tackling CX Feedback

August 23, 2023

Via: CMSWire

Let’s say some significant portion of your customers are complaining about the length of the wait at a certain store. Your analysis of the VoC data suggests that the waiting time is the single most important factor resulting in customer […]

Advertising & Marketing, Technology

Why Is Marketing Technology Often Discarded and Replaced?

August 3, 2022

Via: CMSWire

Martech promises the moon on a stick: Every customer behavior neatly converted into a metric and tracked, data rapidly analyzed and packaged into a story, conversions tested and optimized. They tell you that you’ll be able to target, in an […]

Mobile Marketing

What’s Next For Brands’ Social Marketing Strategies?

February 24, 2016

Via: itCurated

It’s no secret that social media can shape consumer behavior. After all, nearly half of Americans (47%) say Facebook has the greatest impact on purchase behavior (compared to 24% in 2011). And 50% of all Americans have a Facebook account. […]