November 13, 2023
Via: CMSWireIn an era where data is everything, understanding the intricacies of customer analytics is essential for businesses looking to stay ahead of the competition. The ability to dissect and use customer data can spell the difference between a thriving enterprise […]
October 18, 2022
Via: CMSWireUTM tags are a cornerstone of analytics strategy. Their role with digital ad links has expanded into links for social media, email and QR codes. Today most marketers are very familiar with the UTM parameters, a legacy of Urchin measurement […]
July 13, 2017
Via: CMSWireI recently had lunch with some smart data scientists, marketers and general analytics folks when we started listing all the different ways we segment customer data, what kinds of data we search for when the answers are lacking, and how […]
Advertising & Marketing, Technology
February 9, 2016
Via: itCuratedMarketing in the modern world means making a personalized connection with your consumer base. The old way of blindly advertising and marketing based on vague data about generalized demographics doesn’t accomplish that goal. With better analytics and information than ever […]
July 2, 2024
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